EDF: Case Study: SunRise Solar

Few would have predicted the meteoric rise of Sunrise Solar Inc., a Midwest manufacturer of solar-powered attic fans, when company president Bill Keith launched the business in 2003 from his garage in St. John, Indiana. Keith, however, was so confident of the company’s eventual success that he mortgaged his own home to finance the start-up business.

“We were a small company trying to get a start with no help whatsoever,” said Keith, a former roofer. Despite the company’s modest beginnings, Sunrise Solar’s profits have risen from $40,000 in 2003 to a projected $4 million in 2009. At a time when most businesses across the country are struggling due to the recession, Sunrise Solar has seen its profits skyrocket, with no drop-off in sight.

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